I just found a very interesting bit of information from the the “Today’s Specialty Food Consumer 2008 Report” by Mintel, The Food Institute, and NASFT. It says:
“Consumers between the ages of 25 and 34 spend the highest percentage [...]

I just read a very interesting article in Advertising Age (from last month) stating that larger food companies have increased marketing/advertising spending recently by over 10% on average .  In the same article, it mentions that other large consumer packaged goods companies in different segments have slashed ad spending significantly due to rising commodity costs, [...]