Part III. Social Media Networking: A Marketing Goldmine???

I know all of you went home and conversed with your significant others about your newly discovered knowledge about the amazing capabilities of marketing via Social Media networking through portals like Twitter, Myspace, Facebook, etc… Well maybe not, but I’m back with part III. today to contradict myself - well contradict myself somewhat.

Something I’ve observed for quite sometime is a shelf-life for “new” “latest and greatest” web happenings. Case and point ask yourself how many purchases you made on ebay in 2002, now how does that compare to the number you’ve made in the past year? Don’t get me wrong, ebay is still huge, and there are certainly products that make sense to purchase on ebay, however, it has lost its luster, its excitement. How about Myspace? Ask 10 of your friends how often they post on Myspace vs. Facebook… anyone see a pattern emerging?

Check out this article posted yesterday on Advertising Age, which confirms my theory… in part.

http://adage.com/article?article_id=135899

I’ll have much more to add in future posts to come… again this only confirms my theory in part… I’m not saying that Twitter is no longer a valid medium for Marketing a gourmet or specialty food product… because it certainly is.