Statistical Dichotomy, Startup Companies vs. Existing Manufacturers

Interestingly we ran across this article based on reports from Mintel on Yahoo yesterday. It illustrates a stark contrast regarding WHO is launching new food products. At Gourmet Business Solutions we have seen a more than 100% increase in startup consulting projects/new food business launches within the past year. Contrary to the article, our data shows that the number of new companies launcing new food products has exploded within the past year, however, the number of existing food manufacturers launching new food products has taken an opposite course. In fact, their numbers have declined by 51% for new food and beverage product launches, according to Mintel. This is good news for new startup companies, since they are taking advantage of capitalizing on market share being sacrificed by existing manufactures that have put off new product launches due to the economic troubles of the past year. The important question that remains is; how long will this trend continue?