The food producer’s ultimate guide to doing business online – Chapter 3:
Search Engine Marketing For Food Producers & Food Products
by Ryan Montague - Founder and CEO
October 12, 2009
In the last 2 chapters, I talked about how the web should be used for food producers - as a tool for growing all channels of your [...]

The food producer’s ultimate guide to doing business online – Chapter 2:
Wholesale Food Business Online and The Long Tail Marketing Approach

As I previously mentioned in the last article, it is estimated that nearly 90% of wholesale food buyers conduct purchasing research online. This means that wholesale food buyers DO go online to find [...]

Web 2.0 technologies… Myspace, Facebook, Twitter, Del.ic.ious, Stumbledupon, are all proven forces that can drive consumers to purchase from food companies online. It is becoming more apparent to some startup food companies that have embraced this theory, and this channel as a complement to their brick and mortar retail distribution strategies. More and more retailers [...]

Food marketers often forget a very important consumer demographic; that demographic - grandparents. With over 70 million grandparents and seniors age 55+ it is a tremendous market with unmistakable purchasing power. Moreover, that market is growing rapidly. The baby boomers are beginning to reach the 55+ age group, and that group will continue to grow [...]

I found this article at SpecialtyFood.com that gives a lot of useful information about what consumers are looking for when it comes to packaging.
The most important trends include using sustainable, functional and reusable packaging, as well as clean labeling. But just because your packaging is made from 100% post-consumer waste and you didn’t harm [...]

I found this data online today - albeit a few years old - and found it to be quite interesting. It outlines the gross margins of the top 10 frozen categories. I’d imagine this is for MMR food products in general and not specific to the gourmet/specialty food industry:
1. Frozen Cakes & Pastries 40.2%
2. Frozen [...]

Interestingly we ran across this article based on reports from Mintel on Yahoo yesterday. It illustrates a stark contrast regarding WHO is launching new food products. At Gourmet Business Solutions we have seen a more than 100% increase in startup consulting projects/new food business launches within the past year. Contrary to the article, our data [...]

Everyone loves a little treat now and then, especially if it’s gourmet! Even when consumers scale back on indulgences, they still allow some wiggle room when it comes to chocolate.
According to consumer goods market research company Packaged Facts, gourmet chocolate sales are expected to increase at a higher rate than that of chocolates overall within [...]

While a lot of businesses are taking a hit in the recession, one sector is still on the growth trajectory: organic and natural foods and products. This is great news for many of our friends in the gourmet food industry!
 
The fact is that although organic and natural products generally cost more, consumers are buying.  According [...]

I know all of you went home and conversed with your significant others about your newly discovered knowledge about the amazing capabilities of marketing via Social Media networking through portals like Twitter, Myspace, Facebook, etc… Well maybe not, but I’m back with part III. today to contradict myself - well contradict myself somewhat.
Something I’ve observed [...]