Posted by: Ryan on: 12 Oct, 2009
The food producer’s ultimate guide to doing business online – Chapter 3:
Search Engine Marketing For Food Producers & Food Products
by Ryan Montague - Founder and CEO
October 12, 2009
In the last 2 chapters, I talked about how the web should be used for food producers - as a tool for growing all channels of your [...]
Posted by: Ryan on: 15 Sep, 2009
The food producer’s ultimate guide to doing business online – Chapter 2:
Wholesale Food Business Online and The Long Tail Marketing Approach
As I previously mentioned in the last article, it is estimated that nearly 90% of wholesale food buyers conduct purchasing research online. This means that wholesale food buyers DO go online to find [...]
Posted by: Chris on: 24 Aug, 2009
Web 2.0 technologies… Myspace, Facebook, Twitter, Del.ic.ious, Stumbledupon, are all proven forces that can drive consumers to purchase from food companies online. It is becoming more apparent to some startup food companies that have embraced this theory, and this channel as a complement to their brick and mortar retail distribution strategies. More and more retailers [...]
Posted by: Ryan on: 10 Aug, 2009
The food producer’s ultimate guide to doing business online
Fellow food entrepreneurs,
With more and more people spending an increased amount of time online every day, it’s no surprise that even the (typically old-fashioned) food industry has realized the implications of having an online presence in today’s business climate. However, realizing the potential and acting upon [...]
Posted by: Chris on: 29 May, 2009
In response to President Obama’s requirement for upgrading and mordernizing the food safety system in the U.S., his Food Safety Working group has launched a new website. The site is an informational resource which will help to build collaborative relationships between consumers, the food industry, and food safety regulatory bodies. The goal is to enhance [...]
Posted by: Chris on: 14 Apr, 2009
I know all of you went home and conversed with your significant others about your newly discovered knowledge about the amazing capabilities of marketing via Social Media networking through portals like Twitter, Myspace, Facebook, etc… Well maybe not, but I’m back with part III. today to contradict myself - well contradict myself somewhat.
Something I’ve observed [...]
Posted by: Chris on: 13 Apr, 2009
Further reinforcing my previous post regarding the continually increasing popularity of social media networks and their undeniable wealth as an imperative marketing tool, is a new report from Phil Lempert and AC Nielsen. According to Phil Lempert of AC Nielsen’s “Facts, Figures, & The Future”, “two-thirds (66.8%) of the global online population visit ‘member communities’ [...]
Posted by: Chris on: 02 Apr, 2009
I was reading through the headlines on USA Today (Tuesday) and happened to run across an article which caught my attention. I believe that this article highlights why we continue to utilize the likes of Facebook, Twitter, etc. as additional marketing tools for gourmet and specialty food products.
http://www.usatoday.com/tech/news/2009-03-31-facebook-twitter-status-marketing_N.htm?csp=usat.me
Posted by: Ryan on: 23 Mar, 2009
Today, GourmetFoodMall.com announced the launch of their new video sharing community, www.GourmetFoodMall.tv. The site looks great, and has already grown pretty fast during the beta phase. Read the full press release here.
Posted by: Ryan on: 23 Feb, 2009
It’s funny how things come full-circle. I have recently taken on a project as the “interim” Chief Operating Officer for GourmetFoodMall.com - the place where I got my start in the industry to open a new Tampa operations office and turn around sales (and implement some new ideas I have had for while now). I have already [...]
