Historically, during a recession consumers tend to eat less healthy foods, as fast food restaurants ramp up promotions and dollar menus. A common misconception is that purchasing healthier food products is more expensive. Not the case with this recession. In fact, the opposite is happening. Consumers are becoming more creative and resourceful in their shopping [...]

I just read a very interesting article in Advertising Age (from last month) stating that larger food companies have increased marketing/advertising spending recently by over 10% on average .  In the same article, it mentions that other large consumer packaged goods companies in different segments have slashed ad spending significantly due to rising commodity costs, [...]