Posts Tagged ‘economic hardships

Food marketing spending during economic hardships

Posted by: Ryan on: 10 Sep, 2008

I just read a very interesting article in Advertising Age (from last month) stating that larger food companies have increased marketing/advertising spending recently by over 10% on average .  In the same article, it mentions that other large consumer packaged goods companies in different segments have slashed ad spending significantly due to rising commodity costs, [...]

Everyone knows it, and office banter seems to keep reverting back to economic grumblings. Gas is at an all-time high, home ownership is becoming unreachable for the middle class, and foreclosures are increasing - yet salaries are stagnant. Sadly, we have seen this hit the food industry pretty hard as a result. Commodity prices and [...]


 

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  • alex: Small Business owners are largely forgotten. Thats why I only focus on them. I have experience several members of my family file bankruptcy due to sma
  • Denay: Ryan, Thanks for sharing this information. There really is not a lot written for food entrepreneurs and I will certainly share this link with my st
  • Cooking with Denay: This is really interesting and I will share it with my students. More information on this topic is truly needed. Regards Denay Davis Atlanta, GA