Food marketers often forget a very important consumer demographic; that demographic - grandparents. With over 70 million grandparents and seniors age 55+ it is a tremendous market with unmistakable purchasing power. Moreover, that market is growing rapidly. The baby boomers are beginning to reach the 55+ age group, and that group will continue to grow [...]

I just found a very interesting bit of information from the the “Today’s Specialty Food Consumer 2008 Report” by Mintel, The Food Institute, and NASFT. It says:
“Consumers between the ages of 25 and 34 spend the highest percentage [...]